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14. MARCH 2014
Superga are pleased to announce British actress and model Suki Waterhouse as the face of their Spring/Summer 2014 campaign due to launch March 2014. The campaign will depict the brand's laid-back yet stylish ethos through defining Sprezzatura. Sprezzatura, the Italian art of looking good without seemingly trying.
Sprezzatura encompasses a certain nonchalance. an effortlessly casual grace that Italian fashion does best. Easily described as an artful dishevelment, the style needs not boast the thought and concept that has created an outfit, instead lending a modern interpretation to a timeless notion.
' ... so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it. ' – Baldassare Castiglione's The Book of The Courtier
The campaign, due to launch with Suki's exclusive shots for the brand will follow on throughout the season to feature a behind-the-scenes look at the fashion industry with a showcase into fashion insiders ' style and their interpretation of Sprezzatura. Suki's influence within the industry reflects well in Superga's history of collaborating with the most distinctive British style icons. Suki follows in the footsteps of legendary fashion favourites Alexa Chung and Rita Ora and embodies Sprezzatura.
Currently the face of Burberry Brit Rhythm, Suki stars in the 2014 's release ' Love, Rosie; the sequel to the blockbuster hit ' PS I Love You ' and is an undeniable rising force within the fashion industry today.