Superga Blog

  • Superga At Wimbledon

    10th July 2018

    For two weeks in July we all become tennis mad. The iconic tournament attracts people from all over the world, a celeb or two and even The Royals. 

    Instead of celeb spotting we had a great day out Superga spotting and maybe a few Pimms!


    It turns out our 2750 Cotu Classic in white look great teamed with a linen suit for the perfect Wimbledon look, @Richardbiedul aced it (no pun intended). 

    Another man who effortlessly rocks a cream suit is our friend @Proudlock he teamed the suit with 2804 Blue suede shoes. Along with, @Finlayandco, @Nickcarvell and @Loylecarner. Who wouldn't have FOMO of this LADS day out? 


     Check out the rest of our mens collection HERE!


  • Summer Superga Inspiration

    11th May 2018

    The skies are blue, the sun is shining and there is the smell of Pimms in the air! Yes that's right - Summer is finally here.

    Are you looking for fashion inspiration for your summer? Then look no further. There are so many styles we’ve been loving this season so we want to give you the lowdown of our faves.

    Now we all know that you can never have too many shoes, and if you need proof  - we are going to show you our favourite bloggers/influencers' Instagram feeds. Yes that's right! We are here to stop you endlessly scrolling through avocado toasts, sunsets and dog selfies in your instagram feed, and bring you our current favourite Superga Instagram posts. 


    Matcha latte in monochrome ✌🏼

    A post shared by Zoe Sugg (@zoella) on

    The Queen of Youtube, Zoella, was spotted loving her personalised 2750 Classic Supergas in New York recently. You too can get any pair of Supergas personalised if you take yours into one of our stores!

    Check out the always fashionable Megan Ellaby rocking our Summer hit this year - the UP5 Flatform - unfortunately the white canvas was too loved and has completely sold out! But do not fear we still have other UP5 styles which you can still buy.

     Emily Johnston, otherwise known as fashionfoiegrashas been showing her love for our 2750 Macramew - the perfect laced pair of Supergas to take on a beach holiday!

    Sophia Rosemary is one of many who are loving our best selling 2493 ALEXACHUNG Satin. Make sure you check out the rest of the gorgeous Superga x ALEXACHUNG collection now! 

    Olivia has been living the high life in LA recently, especially since she has been walking tall in her white Superga Flatforms

    Lauren Crowe is loving one of our staple summer favourites, the  2790 Cotrope. Check out the full Espadrille collection to find your favourites! 

    London blogger Elef is definitely enjoying the simplicity of the 2750 Cot3strap - our famous classic shoe but with a laceless twist!

    Sophia is not the only one who is loving our ALEXACHUNG collection as Laura Jackson has also been a fan! She is certainly jumping into summer in her pair of 2294 ALEXACHUNG Cotus.


    Summer is just around the corner. Wearing @oliverspencer... #πŸ‡¬πŸ‡§

    A post shared by Richard Biedul (@richardbiedul) on

    Richard Biedul is always looking suave and sophisticated, but particularly here as he is sporting a pair of our famous white 2750 Cotu Classics.

    Monikh Dale is also a big fan of our white classic 2750s and doesn't she look gorgeous!

    Find your favourite pair of our Cotu Classics for Summer here


  • Superga x ALEXACHUNG

    16th March 2018

    Alexa Chung is back!

    Seven years after her debut as our ambassador, the multi-talented style icon has designed an exciting collection for Superga in collaboration with her fashion line, ALEXACHUNG. 

    In 2017 Alexa Chung launched her eponymous label, following several successful collaborations, campaigns and musings for some of the worlds most recognisable brands, including her first campaign with Superga in 2011. At the heart of ALEXACHUNG the vision was: to create clothes that people want to wear, featuring her popular sartorial style choices, combining Parisian chic with a New York edge, all the clothes and accessories of the brand reflect her eclectic personality.
     ALEXACHUNG x Superga
    Alexa Chung’s collaboration with Superga began in 2011, when she was the brand’s Ambassador; and since Alexa’s love for Superga never died she has returned to design her own footwear collection with Superga for Spring Summer 2018. The campaign was shot in Los Angeles, capturing Superga’s essence and character with Alexa’s acclaimed touch.

    Alexa has reinterpreted the classic Superga silhouette (2750, mid cut and mule) with different textures and colours. She created shoes that people want to wear, combining distinctive fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue. The result is a combination of classy and rock‘n’roll, where ALEXACHUNG signature interacts with timeless Superga styles.

    "My mother wore Superga’s when I was growing up so for me they’ve always been a classic shoe and something I have incorporated into my daily wardrobe for years now. It has been wonderful to return to this brand as a designer working on a collaboration for this season because in the past Superga were one of the first companies to let me art direct a campaign for them. It feels a lot like coming home.” - Alexa Chung

    ALEXACHUNG x Superga

    We caught up with Alexa to talk all about the upcoming collection:

    You were the face of Superga 6 years ago: along with starring in the campaign you also art directed the shoot and video. What brought you back to work with the brand for SS18 not only as the Face of but also designing a capsule collection?

    I think Superga was one of the first brands to allow me to art direct my own shoot so I will always be grateful for that vote of confidence from them. Superga is a brand I’ve long admired, worn and been fond of so the chance to work with such a collaborative and creatively free company again was something I welcomed.

    How important is it to you to be involved in the design process?

    I think when you put your name to something it’s important to imbue it with your point of view and vision and that’s difficult to do if you’re not directly involved. People can emulate your essence and predict what you might like but it’s never as authentic as when it’s actually you doing it. This collaboration though is with ALEXACHUNG brand not just me as a person so there was team work involved.

    Talk us through your inspiration behind the capsule collection? How does the collection emulate the ALEXACHUNG woman?

    I’m someone who has always gravitated towards the classics and it’s one of the reasons I was first interested in Superga because my mother wore them and so for me they seemed evergreen. For this collection I wanted to celebrate the Superga originals that I wear the most but decided to make them off white with a little toe cap added to make them fresh and luxe without compromising the elements that make them Supergas. Aside from that I wanted the shoes to be playful and irreverent so we have made some in terry towelling we have backless slip-ons and cool satin high tops in sherbet colours.

    How did you adapt your aesthetics together with Superga?

    We worked on making the high top higher. I didn’t really adapt my aesthetics I think I brought that viewpoint and personal taste to the table and adapted their shoes so that we reached a dream scenario for both sides. Taking something established and mixing it with something new and creating basically something I want to wear every day.

    Why do you think Superga and the ALEXACHUNG brand are such a great fit?

    We have great soles. It’s a punnnn! No ummm I think because there’s actual mutual love there.

    You showed appreciation towards Superga mid shape, designing your own ones: how do you like to style it?

    With jeans which sounds snoozy but looks great. I think they’d look great with cropped trousers too or maybe a miniskirt. Something that accentuates the play on proportion.

    And what about the designs from the ALEXACHUNG SS18 collection in general? How would you style them?

    Personally I wear mine with dungarees or jeans and a denim jacket - full denim look but I guess part of the journey is allowing them to live outside of your vision so I’m excited to see how other people incorporate them into their own personal style.

    What is your favourite piece from the collection and why?

    I love the mid top off white Supergas we made because they’re legitimately my dream trainers come true. Sometimes the hardest thing to do in design is to show restraint and confidence in more muted things and these I think are beautiful because they’re so classic and minimal.

    If you had to describe your collection with a song, album or music genre, what would it be?

    Eeepppp I don’t knowwwww. Can’t touch this by MC Hammer just popped into my head but that’s really a weird choice I guess this collection would sound like The Beatles. Instant classics. Is that really up myself? Soz.

    What are your favourite Supergas of all time?

    I’ve probably already answered this above but I like just classic white ones with white tube socks and jeans. Classy and cool.

    And, beside the iconic white Superga, what are the ones that everyone should have?

    My blue satin high tops I think. They’re great looking at them makes me happy.

    You’ve just accomplished the dream of creating your own brand: what role do accessories, and shoes in particular, play in your creative process?

    It’s all part of one big pie so I suppose shoes would be the base layer or topping because I tend to use them in terms of styling at least as something to finesse an outfit. In terms of how the mechanics of actual design works we usually approach shoes after the clothes so that we can make sure the look ties in and the footwear offers a counterbalance to the dresses or silhouettes. For me shoes really help ground an outfit and I use them to make something look more unexpected.

    Could you tell us one thing that most people wouldn’t know about you?

    I spend most days answering questions about how things should be styled and most nights trying to figure out the answers. JKKKKK
    I’m actually very good at making soup.

    Shop the ALEXACHUNG x Superga Collection now!

    ALEXACHUNG x Superga

    With Alexa love never dies.


  • Bloggers LOVE Superga

    2nd February 2018

    In need of inspiration? Us too! 

    So we are looking back at some of our favourite Bloggers to see how they've been LOVING their new Supergas!


    First up is Manchester's finest, Megan Ellaby. The talented stylist shared her plans to shake her January blues while showing us an exciting new way to rock one of our best sellers from last season's Designer Series, the pink Superga x Charlotte Simone flatforms.

    Image Source: Megan Ellaby

    Image Source: Megan Ellaby -


    Also loving last season's Designer Series collection is Mr Luke Christian, showing us how he works our exclusive menswear Superga x Harvey Nichols shoes into his wardrobe while discussing his favourite 'winter essentials'.  

    Image Source: Luke Christian -

    Image Source: Luke Christian -


    Christina Miller of resides in one of the colder corners of the UK, and shows us how she copes during winter mornings. Christina's big secret? Her 2750 Cotu Classics in Full Black are ACTUALLY our 2750 Cobinu pair! You'll never know they're lined with fleece to help keep you warmer, until you're ready to rep your Classics.

    Image Source: Christina Miller -

    Image Source: Christina Miller -


    Atosa Nikkhah of fills us in on an absolute style staple, the humble white trainer, and shows us how she wears her favourites - the Lendl 4832 Efglu in White. Our Superga Sport collection, inspired by our legendary sporting heritage, has inspired some updated iterations of timeless styles and brought some exciting new colourways to our wardrobes too, so we never have to compromise comfort for style!

    Image Source: Atosa Nikkhah -

    Image Source: Atosa Nikkhah -

  • Your Sale Picks!

    10th January 2018

    We're taking a look at our Sale Best Sellers to see which past-season styles you've been loving at a pinch of the price!

    From fresh metallics and sophisticated menswear, to limited edition Designer styles and on-trend fashion pieces, you're sure to find something you'll LOVE in our Sale.

    But move fast and shop now before your size runs out!


    Our metallic styles add the perfect extra detail to every outfit, taking you from the office to the bar with ease.

    While some for an edgier look with our metallic coated Cotmetu collection in bright gold or a more subtle bronze,
    some Superga lovers are opting for a softer rose gold Lamé style, a fabric which features metallic thread woven through the fabric.

    Suede is a warming texture perfect for the colder months, and seem impossible to pass up this January at 50% off!
    For a more casual feel, our Lendl 4832 in black suede and gum sole will elevate every man's weekend wardrobe.

    Also feeling all the love is our peach suede pair designed by our face and feet of Superga in 2017, Pyper America Smith. 

    Not forgetting the little ones, our suede Kids styles are fleece lined to help keep them warmer as they head back to the playground.

    After being a best seller style season after season, it is time to say goodbye to the 2750 Spotted Fabric in Beige BlueAt 50% off, our timeless-yet-exciting style has flown out! Grab yourself a pair before these sell out for good.

    When these sweet beauties arrived in summer, we sold out by the end of the week! We managed to get our hands on a few more pairs of the Charlotte Simone flatform collection so you can now pick up a pair at a pinch of the price to make sure you are fashion forward, even on a budget.

    Still struggling to decide which pair are for you? Keep it simple! We have a big range of white styles, a subtle but exciting evolution from our number 1 selling 2750 Cotu Classic, for your to step into at 50% off, including our 2750 Corduroy style with chic rose gold eyelets.

  • Christmas Store Opening Times

    28th November 2017

    The most wonderful time of the year is nearly upon us!

    Check out our Superga store opening times below and make sure you dont miss out
    on making your Christmas Superga perfect.

    And don't forget, you can order online and have your shoes delivered
    to any of our Superga stores free of charge,
    so you can collect them at your own convenience.

    Click HERE or on the Superga shop names to find the address and more information,

    and click HERE for online order delivery information over the festive period.

    Happy Shopping!


    Superga Westfield London

    Monday - Saturday 10am - 10pm
    Sunday 12pm - 6pm
    Monday 18th December
    - Saturday 23rd December
    9am - 11pm
    Sunday 24th December 12pm - 6pm
    Monday 25th December CLOSED
    Tuesday 26th December 7am - 11pm
    Wednesday 27th December
    - Saturday 30th December
    9am - 11pm
    Sunday 31st December 12pm - 6pm


    Superga Bath

    Monday - Saturday 9.30am - 6pm
    Sunday 11am - 5pm
    Sunday 24th December 11am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    9:30am - 5:30pm
    Sunday 31st December 12pm - 5pm
    Monday 1st January CLOSED


    Superga Carnaby Street

    Monday, Tuesday, Wednesday, Friday & Saturday 10am - 7pm
    Thursday 10am - 8pm
    Sunday 12pm - 6pm
    Sunday 24th December 12pm - 6pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    10am - 8pm
    Sunday 31st December 12pm - 6pm
    Monday 1st January 11am - 7pm


    Superga Covent Garden

    Monday, Tuesday, Wednesday, Friday & Saturday 10am - 7pm
    Thursday 10am - 8pm
    Sunday 12am - 6pm 
    Sunday 24th December 12pm - 6pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    10am - 7pm
    Sunday 1st January 11am - 7pm


    Superga Guildford

    Monday - Saturday 9:30am - 6pm
    Sunday  11am - 5pm
    Sunday 24th December 11am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    9:30am - 5:30pm
    Sunday 31st December 11am - 5pm
    Monday 1st January 11am - 6pm


    Superga Notting Hill

    Monday - Saturday 10am - 7pm 
    Sunday  10am - 6pm
    Sunday 24th December 10am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    10am - 7pm
    Sunday 31st December 10am - 5pm
    Monday 1st January 11am - 7pm


    Superga Spitalfields

     Monday - Saturday 10am - 7pm 
     Sunday  11am - 6pm
    Sunday 24th December 11am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December CLOSED
    Wednesday 27th December
    - Saturday 30th December
    10am - 7pm
    Sunday 31st December 11am - 5pm
    Monday 1st January CLOSED


    Please note that our Superga Camden shop has now closed, but we have more stores across London for you to visit.

  • Name A More Iconic Duo!

    25th September 2017


    Our brand new collection is here
    inspired by Walt Disney's most iconic duo,
    Mickey and Minnie Mouse.

    Minnie Mouse has been busy, attending her first ever New York Fashion Week.
    Refinery29 report Minnie visited Instagram HQ, Refinery 29's office, and popped by Milk Agency
    before heading to the Monse SS18 show, wearing custom Monse no less!

    Available in adult and kids sizes
    our brand new, limited edition collection features our classic cotton canvas
    and signature Superga tab
    with a Disney stamp of approval on the heel.

  • Harvey Nichols x Superga

    7th September 2017

    Unless you've been hiding under a rock, you are bound to have already seen our clean new collaboration with Harvey Nichols.

    The two heritage brands, have worked together to create a brand new menswear collection featuring two premium, classic 2750 styles.

    They have been loved by everyone, including GQ. Every week GQ pick their 12 best new menswear items in the world, and no surprise but our Harvey Nichols x Superga shoes have been selected in this week's round up.

    The collection features a premium nubuck leather, complete with eye-catching orange detailing and an exclusive collab logo printed on the sole.

    Choose your favourite, Biscuit or Lamb, and pick up a pair while our limited edition collection lasts.


































  • Superga x Charlotte Simone Launch Party

    17th August 2017

    Did you join us last night for the official Charlotte Simone x Superga Collaboration launch party?

    We, with the help of Charlotte Simone herself, held a party filled with fluff at our Carnaby store to celebrate the new collection, and a lot of big Superga fans joined us!

     Superga x Charlotte Simone party

    We had the amazing DJ Nikki Beats spinning some great music while the free bubbles were flowing! We has so much fun, we almost forgot we were supposed to be praising our gorgeous, fun new collection of Charlotte Simone Flatforms.

    Don't forget to tag us @Supergauk in photos from our unique Charlotte Simone x Superga photobooth, and all the shots you saved using our fantastic Snapchat filter!

    Superga x Charlotte Simone launch party

    The store was filled with lucky people trying to grab the Charlotte Simone shoes at an exclusive 20% discount before they sold out, and you guys must be LOVING the new collection as we have already nearly sold out of the limited edition styles online.

    The gorgeous Charlotte Beecham (the talented Brit behind the brand) and some of her fabulous fashion friends hung out and celebrated with us all evening, wearing her favourite pair for the collection - the Charlotte Simone mule.

    Superga x Charlotte Simone launch party

    Check out the collection now and get yourself one of these staple pairs before they sell out!