21st March 2017
It's true! The face and feet of Superga for 2017 is megababe Pyper America Smith
Having worked for the likes of fashion giants Giorgio Armani, Dolce & Gabbana, and Moschino, we knew our girl Pyper America had what it takes to join the Superga family.
But her talents don't stop there! She also stars in the band The Atomics with her megastar siblings Lucky Blue, Starlie and Daisy.
Pyper America picked out her favourite styles from our Spring Summer collection to wear in our new brand new campaign, check them out here!
Don't miss our new girl in our Superga campaign video, soundtracked by the dreamy surf-rock sound of our new favourite band, The Atomics.Take a look at a few of the gorgeous photographs from the SS17 campaign shoot below.
14th March 2017
We know that our white Cotu Classic is Fashion's trainer of choice, but last week we were mentioned not once but twice as being one of the best white trainers around!
Esquire posted the article: Best Mens White Trainers For Spring/Summer 2017 where they listed our white Cotu Classic.
It doesn't end there! Glamour also chose the Cotu Classic as one of their top picks for their article: 21 white trainers to love (& get irrationally precious about keeping clean)
Make sure you treat yourself to a pair of the white Cotu Classics now ready for the summer!
22nd February 2017
The cat is out of the fluffy bag, for the Autumn/Winter 2017 season we are collaborating with the one and only Charlotte Simone!
The secret was revealed at Charlotte Simones' AW17 presentation during London Fashion Week, where the models were not only rocking Charlotte's gorgeous AW17 collection but also the new faux fur Supergas!
British based designer Charlotte Beecham founded Charlotte Simone in 2011, and ever since then her bright furry designs are being recognised and loved worldwide!
Speaking to Refinery 29 Charlotte talks about collaborating with us - "I'm a trainer girl at-heart, I always wear sneakers, and I was pretty set on doing furry sneakers for the showcase. There's a pink fluffy mule and a velcro fluffy sneaker that's a nod to the '90s"
Make sure to check out the full article here, and keep your eyes peeled this August for our furry sneakers!
Source - Charlotte Simone
13th February 2017
Struggling to find what to wear for London Fashion Week?
Well Harpers Bazaar's Fashion Assistant Tilly Wheating has chosen some of our flatforms as her shoe of choice!
She says on the Harpers Bazaar article 'When hurrying to shows over Fashion Week I am on my feet all day, and am therefore very grateful for my Superga trainers' - we agree Tilly, our flatforms are the perfect way to combine style with comfort!
Get yourself a pair of our famous flatforms here
Source - Harpers Bazaar
4th January 2017
Remember that time when The Vamps made a pit stop at our Carnaby Store?
Well since then James from the band has definitely been showing his love for Superga on his Instagram.
We are loving seeing James' posts of him rocking so many different pairs of some of our best selling Supergas!
Check out a few of the photos below and make sure you head to the Men's Superga section to treat yourself to a pair.
This year has demonstrated that despite everything else, there is still love. You guys have shown me the power of compassion, support and commitment. You've stood by us and it's been humbling to see. Respect, patience and acceptance are traits that are all each extremely important for us as humans. It's all about 'doing' and not always 'taking'... helping and supporting where possible. We shouldn't strive for attention when aiding others, hence #seenbutnotheard ... a great ethos of @supergauk that I've had the privilege to work with them on. Peace
It's important for us all to sometimes sit back and think. For me, I like to take 30 mins to find somewhere quiet and write my book. Being in your own company can be reassuring and therapeutic. So often we strive to be 'accepted' or 'recognised' but ultimately, if you don't know yourself then what hope do you have at ever receiving the genuine appreciation of someone else? Learn your own qualities, your own emotions and personal endeavours and you will become stronger. I am always learning.... and will continue to do so for as long as I breathe. #SeenButNotHeard @supergauk
This might sound silly but bear with me. When I tie my shoes each morning I think about what I want to achieve in the day. Despite my changing schedule I can guarantee that every morning I will have this brief moment of contemplation. It's only two or three seconds but it's enough. Whether it's writing a song, playing a show or something as simple as popping to the shops, the same process goes through my mind when I sit on the stairs. I ask myself what I need to complete by the time I go to sleep that night and tell myself I'm going to do it. We all need to set ourselves realistic goals and tying my shoes is when I lay out mine. As long as you are happy with your own endeavours, nothing anybody else may say should bother you. #seenbutnotheard @supergauk
28th November 2016
Its that time again where we showcase our favourite Instagram shots from the past few months!
We love seeing all of you wearing our Supergas so make sure you tag @supergauk in any of your gorgeous posts.
And keep your eyes peeled as your photo could be mentioned in one of our Instagram blog posts!
Always with my #yellowshoes 🍁🍂💛 . . . . . #shoes #superga #supergausa #yellow #yellowisthenewblack #love #me #smile #cute #instagood #photooftheday #girl #autumn #autumnoutfit #fall #colors #instanature #leaf #autumndays #falltime #igerscommend #igers #igerscommunity #autumnvibes #nothingisordinary #shared_joy #rsa #click_vision #rsa_vsco
Took our little circus out for an afternoon of street markets and a treat at @cerealkillercafe (@matthewpinegar's pick for his birthday 🎉) We looked at street art, window shopped and played 3 rounds of "I'm going on a trip and in my suitcase I'm bringing..." We're getting the hang of navigating the city with the 3 girls- it is not always easy (sometimes it's straight exhausting) but days like today make it so worth it! #saturday #shoreditch #london #bugaboo
Check out the Supergas mentioned in these Instagrams and treat yourself to a new pair!
22nd November 2016
It's finally Black Friday Weekend and we are offering 20% off with the code:
So choose your favourite Supergas and get shopping whilst the offer lasts!
Offer excludes Sales Items
4th October 2016
Everyone loves a fresh pair of classic white Supergas, including the Duchess of Cambridge, Kate Middleton!
During their Royal Visit to Canada, Kate Middleton was spotted wearing a pair of our White 2750 Cotu Classics to visit the Sail and Life Training Society. Even though we already knew that Supergas are the perfect wardrobe staple, to have them royally approved is definitely something to get excited about!
Check out the full article where you can find out what else she was wearing that day.
Picture Source - Who What Wear
Make sure you treat yourself this season to a fresh pair of the classic 2750s
30th September 2016
Our girl Abbey Lee is back with a brand new handpicked collection!
Actress and model Abbey Lee is continuing as the face of Superga for our Autumn Winter 2016 campaign, she has also selected her favourite Supergas for the new collection. Check out the gorgeous campaign video for AW16 which was shot in New York.
Glamour have just posted an interview with Abbey Lee where she talks about her upcoming movie with Jennifer Aniston and of course her new collection with Superga!
Abbey Lee, like most of us, loves a good flatform. In the interview she talks about them being her favourite type of Superga in the interview with Glamour "I really love classic Supergas. I always opt for the black or white chunky soles."
She also talks about her upcoming movie Office Christmas Party, which looks hilarious! It comes out on the 9th December 2016 with Abbey Lee starring alongside Jason Bateman and Jennifer Aniston, watch the full trailer here
Make sure to read the full Glamour interview with Abbey here
Shop the full collection here!
28th September 2016
We've made it onto the list of CoolBrands for 2016/17!
CoolBrands is a listing of the UK's coolest brands which has been published annually since 2001 and Superga has
The brands chosen don't pay or apply to be considered, they are chosen by the CoolBrands Council and the British public.
Massive thanks to all of you guys who always keep supporting us, heres hoping we stay there for next year!
Check out the full list on their website
20th September 2016
The iconic Superga Panatta is back!
We have just re-released the classic Superga Panatta shoe, made famous by Adriano Panatta who wore the shoes throughout his tennis career.
The pinnacle of Adriano’s career was in 1976 when he won the French open defeating Harold Solomon in the final. He wore the amazing Superga Panattas during the peak of his career, as he started to become one of the most important Italian tennis players of all time.
The shoes come in eight colours which Adriano Pantatta helped to choose, speaking to HighSnobiety recently he said 'I actually picked the colours with Lorenzo from Superga, it’s a very vintage colourway. It’s the same shoe I used to play in’. Read the full interview with Andriano here.
The most iconic part of the shoe is the classic Swallow Tail logo, which was created in 1970 specifically for Sports shoes. This was when we decided to create our own Sports Shoe and the Panatta was born!
Shop Superga Sport now!
24th August 2016
Our love for models cannot be denied, as Winnie Harlow dazzles in our Superga Flatforms!
Highsnobiety have just released an interview with the Canadian model Winnie Harlow, where Winnie talks about her current style and inspiration.
Winnie was also shot by Emanuele D’Angelo for the article, where you can see her styling the Superga 2790 Netw flatforms. We LOVE how this shoot has turned out and you too could grab the same pair here (psst they are currently at 50% off!)
Winnie joins our Superga loving model alumni along with Alexa, Binx, Abbey Lee, Jack Guiness, Karlie Kloss and Charlie Casey-Hayford.
Check out Winnie's Instagram post about the shoot below!
10th August 2016
Check out Benedict rocking the Navy Cotu Classic in LA!
Benedict and his wife Sophie recently were spotted out in LA, Benedict went for a casual look with jeans, a laid back striped T-Shirt and a pair of the Supergas.
The Navy Cotu Classics are an ultimate fashion staple for every man or woman's wardrobe, grab the exact pair that Benedict is wearing here!
Source - The Daily Mail
8th August 2016
Our summer trainers are almost as versatile as our Classics, and now they're are on sale!
Check out our favourite picks from our Summer Sale and get shopping before your size sells out, and don't forget that a lot of our styles come in mens sizes too!
2016 has brought us another summer filled with sports, so we are going for gold with the Heritage 2832 sneakers!
Team these with a sporty numbers with a slip dress and tie in with a gold choker for the ultimate 90s vibe.
Mid Top trainers are the perfect chilled choice for a relaxed look that is still chic.
Roll up the leg of your light washed mum jeans to flash your ankle, tuck in your loose fit t-shirt and grab a pair of these summer sand coloured 2754 Mid Tops in Taupe!
A shoe to take you seamlessly from Summer to Winter? yes please!
Suede is an Autumn staple, so snap up a pair of our Summer suede brights to keep you popping with colour when the temperature drops. Match your nails and lipstick to the perfect pink of these 2750 Suew shoes and you're good to go!
It has been far too hot to worry about uncomfortable high heels, so we've given our outfits a little edge with Flatforms instead!
The shine and mesh detailing of our Netw Flatforms adds a little extra to our casual dresses, meaning after the sun we can head straight to the bar with ease! For more glam, try out the style in Gold or Silver.
No need to compromise on style. These trainers mean you can stick to your favourite Classics, but with a secret!
Our 2750 Linu style looks like our 2750 Cotu sneakers, but they are in a lighter linen fabric to keep you cooler.
26th July 2016
There is a pair of Supergas for every occasion, and it looks like you agree too!
Check out some of our favourite Instagram shots of you guys enjoying summer in your Superga shoes,
and don't forget to tag us in any upcoming posts!