9th May 2017
It may feel like it's taking its time, but summer is slowly on the way!
Superga is currently filled to the brim with stunning new styles. From the colourful new additions to the Superga Sport collection to the eccentric Patternity collaboration, and let's not forget the recent addition to our much loved Superga metallics, the Violet Lilac Cotmetu.
It can be difficult deciding which shoes are going to be your summer staples, so we have narrowed down a few of our favourite styles from our new Spring Summer collection to help.
Starting with the bright and bold Liberty Fabric printed Superga 2750 collection, these floral prints are perfect to brighten up any outfit and will definitely grab you some attention. If your outfit is lacking and needs a little help, make these floral printed low top shoes your statement piece.
The 2750 Cotu Classic is the ideal shoe to have on holiday, whether you are exploring your way through new city streets or simply moving from the sun lounger to the bar! Comfortable, breathable, in our strong cotton canvas, and with our signature vulcanised rubber sole - there is a reason the 2750 Cotu Classic has been our best selling shoe for over 100 years!
Take your style poolside with one of our most talked about colours, brand new for the season - Orange Clay.
Warm in colour yet soft in shade, Orange Clay is here to add an extra summery detail to your wardrobe without any hassle. Colour block with more statement shades, or go subtle and colour pop by matching it to your nail polish and lipstick.
Our 2750 Cot3Straps are our most easy-going shoes yet! As well as hitting the menswear velcro trend, the natural shades of our cotton canvas allow these versatile trainers to work with pretty much everything in your wardrobe, making these the perfect shoe all summer long.
If you're looking to become a bohemian goddess this summer, our espadrilles are your ticket to style heaven. Espadrilles are in high demand this season, so we could not be more excited to put our Superga-twist to the iconic rope shoe!
Step up your game in our 2790 Flatform Cotropew collection. Available in White, Navy or Black, the rope espadrille sole, 4cm platform and our classic shades will give every outfit that holiday day-to-night vibe that you have been searching for.
When the sun comes out - put down the jewellery and instead reach for our metallic coated linen Flatforms. The rope espadrille sole will sync with your summertime vibes and the metallic shine will do all the work brightening up your look. Available in Rose, Grey Silver or Beige.
Adding to our ever growing Superga espadrille collection, we have even given our Classic 2750 a rope-wrapped makeover!
We are a firm believer that shoes are the key element to make an outfit, but you need the perfect accessory for all your festivals, vacations and weekend trips! As our classic Superga 2750 Cotmetu metallic shoe is one of our Superga favourites, and a staple in our wardrobes, we have given our 2750 rucksacks the Cotmetu treatment.
When the sun is shining hot and you've got big plans, you'll know comfort is key when picking your outfit of the day. Forget the heels (the ones you're going to kick off under the table anyway!) and pick up a pair of 2790 Flatform trainers instead.
To our much loved classic tennis shoe shape, we have added a 4cm chunky sole in our signature vulcanised rubber, giving you a little extra height. Our Linea Up Down collection features our classic cotton canvas - looking at you, Grey Seashell - but this season, for those office days while you dream of the beach, we have brought you a sophisticated suede. Give our on-trend Nude shade a try.
25th April 2017
We've seen a lot of the Duke and Duchess of Cambridge this week and we've also seen the return of Kate Middleton's wardrobe staple - her white 2750 Cotu Classic Superga sneakers!
She was first spotted in her favourite summer shoes on the royal tour of Canada last year, and now she has been seen wearing them this week to cheer on the marathon runners, as well as for a pre-race reception last Wednesday.
We agree with the Duchess of Cambridge's fashion choices for the marathon, cheering from the sidelines definitely requires comfy shoes and clothing!
Check out the Popsugar article which talks all about Kate's wardrobe staple.
And don't forget to get yourself a pair of the shoes everyone is talking about!
Source - Popsugar
Source - The Mirror
18th April 2017
We have teamed up with the cult pattern pioneers at PATTERNITY!
Founded in 2009, by Anna Murray and Grace Winteringham, PATTERNITY was born from a drive to use pattern as a tool to inspire positive living.
PATTERNITY have received far-reaching recognition for pushing boundaries with their unique approach to pattern exploration and innovation and have joined forces with Superga to create a collaboration titled ‘Everyday Explorations’.
Celebrating the patterns of the cities beneath our feet, their concepts take inspiration from bold architecture, contrasting shadows and geometric shapes, complemented by the second design of a flowing marble pattern which celebrates serendipity and the freedom to slow down and explore in a bustling city.
Shop the full collection here!
12th April 2017
This Easter, treat the kids to a colourful new pair of shoes in our new Westfield London store and then get them customised for free!
Let their imagination roam free, and our Superga Artists will do the rest.
Low on inspiration? Head to our Personalisation page to see some of the work that has already been done by our amazing Superga artists!
Find out all of the details of our new shop here!
*Offer subject to availability and ends on 17th April 2017
7th April 2017
No one does sophisticated casual like the Duchess of Cambridge, especially when she is wearing a pair of Supergas!
As her sister's wedding is slowly approaching, Kate was spotted near Pippas house wearing a pair of our White Cotu Classics. She styled them with a cute cable knit jumper and black skinny jeans!
Check out the full article where you can find out what else she was wearing that day.
Source - Daily Mail
21st March 2017
It's true! The face and feet of Superga for 2017 is megababe Pyper America Smith
Having worked for the likes of fashion giants Giorgio Armani, Dolce & Gabbana, and Moschino, we knew our girl Pyper America had what it takes to join the Superga family.
But her talents don't stop there! She also stars in the band The Atomics with her megastar siblings Lucky Blue, Starlie and Daisy.
Pyper America picked out her favourite styles from our Spring Summer collection to wear in our new brand new campaign, check them out here!
Don't miss our new girl in our Superga campaign video, soundtracked by the dreamy surf-rock sound of our new favourite band, The Atomics.Take a look at a few of the gorgeous photographs from the SS17 campaign shoot below.
14th March 2017
We know that our white Cotu Classic is Fashion's trainer of choice, but last week we were mentioned not once but twice as being one of the best white trainers around!
Esquire posted the article: Best Mens White Trainers For Spring/Summer 2017 where they listed our white Cotu Classic.
It doesn't end there! Glamour also chose the Cotu Classic as one of their top picks for their article: 21 white trainers to love (& get irrationally precious about keeping clean)
Make sure you treat yourself to a pair of the white Cotu Classics now ready for the summer!
22nd February 2017
The cat is out of the fluffy bag, for the Autumn/Winter 2017 season we are collaborating with the one and only Charlotte Simone!
The secret was revealed at Charlotte Simones' AW17 presentation during London Fashion Week, where the models were not only rocking Charlotte's gorgeous AW17 collection but also the new faux fur Supergas!
British based designer Charlotte Beecham founded Charlotte Simone in 2011, and ever since then her bright furry designs are being recognised and loved worldwide!
Speaking to Refinery 29 Charlotte talks about collaborating with us - "I'm a trainer girl at-heart, I always wear sneakers, and I was pretty set on doing furry sneakers for the showcase. There's a pink fluffy mule and a velcro fluffy sneaker that's a nod to the '90s"
Make sure to check out the full article here, and keep your eyes peeled this August for our furry sneakers!
Source - Charlotte Simone
13th February 2017
Struggling to find what to wear for London Fashion Week?
Well Harpers Bazaar's Fashion Assistant Tilly Wheating has chosen some of our flatforms as her shoe of choice!
She says on the Harpers Bazaar article 'When hurrying to shows over Fashion Week I am on my feet all day, and am therefore very grateful for my Superga trainers' - we agree Tilly, our flatforms are the perfect way to combine style with comfort!
Get yourself a pair of our famous flatforms here
Source - Harpers Bazaar
4th January 2017
Remember that time when The Vamps made a pit stop at our Carnaby Store?
Well since then James from the band has definitely been showing his love for Superga on his Instagram.
We are loving seeing James' posts of him rocking so many different pairs of some of our best selling Supergas!
Check out a few of the photos below and make sure you head to the Men's Superga section to treat yourself to a pair.
This year has demonstrated that despite everything else, there is still love. You guys have shown me the power of compassion, support and commitment. You've stood by us and it's been humbling to see. Respect, patience and acceptance are traits that are all each extremely important for us as humans. It's all about 'doing' and not always 'taking'... helping and supporting where possible. We shouldn't strive for attention when aiding others, hence #seenbutnotheard ... a great ethos of @supergauk that I've had the privilege to work with them on. Peace
It's important for us all to sometimes sit back and think. For me, I like to take 30 mins to find somewhere quiet and write my book. Being in your own company can be reassuring and therapeutic. So often we strive to be 'accepted' or 'recognised' but ultimately, if you don't know yourself then what hope do you have at ever receiving the genuine appreciation of someone else? Learn your own qualities, your own emotions and personal endeavours and you will become stronger. I am always learning.... and will continue to do so for as long as I breathe. #SeenButNotHeard @supergauk
This might sound silly but bear with me. When I tie my shoes each morning I think about what I want to achieve in the day. Despite my changing schedule I can guarantee that every morning I will have this brief moment of contemplation. It's only two or three seconds but it's enough. Whether it's writing a song, playing a show or something as simple as popping to the shops, the same process goes through my mind when I sit on the stairs. I ask myself what I need to complete by the time I go to sleep that night and tell myself I'm going to do it. We all need to set ourselves realistic goals and tying my shoes is when I lay out mine. As long as you are happy with your own endeavours, nothing anybody else may say should bother you. #seenbutnotheard @supergauk
28th November 2016
Its that time again where we showcase our favourite Instagram shots from the past few months!
We love seeing all of you wearing our Supergas so make sure you tag @supergauk in any of your gorgeous posts.
And keep your eyes peeled as your photo could be mentioned in one of our Instagram blog posts!
Always with my #yellowshoes 🍁🍂💛 . . . . . #shoes #superga #supergausa #yellow #yellowisthenewblack #love #me #smile #cute #instagood #photooftheday #girl #autumn #autumnoutfit #fall #colors #instanature #leaf #autumndays #falltime #igerscommend #igers #igerscommunity #autumnvibes #nothingisordinary #shared_joy #rsa #click_vision #rsa_vsco
Took our little circus out for an afternoon of street markets and a treat at @cerealkillercafe (@matthewpinegar's pick for his birthday 🎉) We looked at street art, window shopped and played 3 rounds of "I'm going on a trip and in my suitcase I'm bringing..." We're getting the hang of navigating the city with the 3 girls- it is not always easy (sometimes it's straight exhausting) but days like today make it so worth it! #saturday #shoreditch #london #bugaboo
Check out the Supergas mentioned in these Instagrams and treat yourself to a new pair!
22nd November 2016
It's finally Black Friday Weekend and we are offering 20% off with the code:
So choose your favourite Supergas and get shopping whilst the offer lasts!
Offer excludes Sales Items
4th October 2016
Everyone loves a fresh pair of classic white Supergas, including the Duchess of Cambridge, Kate Middleton!
During their Royal Visit to Canada, Kate Middleton was spotted wearing a pair of our White 2750 Cotu Classics to visit the Sail and Life Training Society. Even though we already knew that Supergas are the perfect wardrobe staple, to have them royally approved is definitely something to get excited about!
Check out the full article where you can find out what else she was wearing that day.
Picture Source - Who What Wear
Make sure you treat yourself this season to a fresh pair of the classic 2750s
30th September 2016
Our girl Abbey Lee is back with a brand new handpicked collection!
Actress and model Abbey Lee is continuing as the face of Superga for our Autumn Winter 2016 campaign, she has also selected her favourite Supergas for the new collection. Check out the gorgeous campaign video for AW16 which was shot in New York.
Glamour have just posted an interview with Abbey Lee where she talks about her upcoming movie with Jennifer Aniston and of course her new collection with Superga!
Abbey Lee, like most of us, loves a good flatform. In the interview she talks about them being her favourite type of Superga in the interview with Glamour "I really love classic Supergas. I always opt for the black or white chunky soles."
She also talks about her upcoming movie Office Christmas Party, which looks hilarious! It comes out on the 9th December 2016 with Abbey Lee starring alongside Jason Bateman and Jennifer Aniston, watch the full trailer here
Make sure to read the full Glamour interview with Abbey here
Shop the full collection here!
28th September 2016
We've made it onto the list of CoolBrands for 2016/17!
CoolBrands is a listing of the UK's coolest brands which has been published annually since 2001 and Superga has
The brands chosen don't pay or apply to be considered, they are chosen by the CoolBrands Council and the British public.
Massive thanks to all of you guys who always keep supporting us, heres hoping we stay there for next year!
Check out the full list on their website