17th August 2017
Did you join us last night for the official Charlotte Simone x Superga Collaboration launch party?
We, with the help of Charlotte Simone herself, held a party filled with fluff at our Carnaby store to celebrate the new collection, and a lot of big Superga fans joined us!
We had the amazing DJ Nikki Beats spinning some great music while the free bubbles were flowing! We has so much fun, we almost forgot we were supposed to be praising our gorgeous, fun new collection of Charlotte Simone Flatforms.
Don't forget to tag us @Supergauk in photos from our unique Charlotte Simone x Superga photobooth, and all the shots you saved using our fantastic Snapchat filter!
The store was filled with lucky people trying to grab the Charlotte Simone shoes at an exclusive 20% discount before they sold out, and you guys must be LOVING the new collection as we have already nearly sold out of the limited edition styles online.
The gorgeous Charlotte Beecham (the talented Brit behind the brand) and some of her fabulous fashion friends hung out and celebrated with us all evening, wearing her favourite pair for the collection - the Charlotte Simone mule.
Check out the collection now and get yourself one of these staple pairs before they sell out!
18th July 2017
We partied with some of our favourites at one Lovebox as they served up some pin-able festival style inspiration before dancing the weekend away to Chase & Status, Solange, Annie Mac, Frank Ocean and Sampha (to name just a few!).
Benji's wardobe choices see him dress a little more relaxed and a little more streetwear, but no less sharp. Black on white on black on white, Benji's denim jacket toughens up his white jersey sweatshirt while his black 2750 efglu leather Supergas toughen up his sportswear track pants.
The girls schooled us in all the best ways to wear denim at a festival!
Sarah Halpin, Joanna Halpin and Yuki Haze opted for relaxed, off-duty vibes, which helped prove the 2750 Cotu Classic really is a staple shoe in every colour on the spectrum, from classic white all the way round to total black!
Sam and Ryan paired their bomber jackets and clean cut jeans with two tennis inspired classics, the ever versatile Superga 2750 Cotu Classic in white, and the new Superga Sport Lendl in white, a sleek but comfortable choice for a day on your feet dancing in a field.
This is a team too cool for "squad goals".
13th July 2017
It looks like Kate Middleton is not the first Royal to fall in love with Superga, proving the royal-approved shoes really are timeless.
The Daily Mail has discovered that the original trendsetter in the Royal Family was in fact the Duchess's mother-in-law, Princess Diana!
The article reports that Diana was seen wearing a navy pair of 2750 Cotu Classics during her trip to Angola in 1997 then aged 36.
Creating the ultimate nineties outfit, the Superga trainers were worn with a pair of stone wash jeans and a navy double breasted blazer with gold buttons.
The Royal Seal of Approval truely does belong to Superga!
20th June 2017
Our Superga Rope Espadrilles are becoming the most talked about shoe of the summer, and we aren't surprised!
The Telegraph recently mentioned our gorgeous 2750 Cotropew in their article '60 gorgeous pieces to buy now and wear all summer long'.
Refinery29 are also raving about our 2750s too, while also loving our Superga Espadrilles Flatform version in their article 'Introducing 'Summer '17's Most-Coveted Shoe: The Espadrilles'
We have a huge selection of Espadrilles for you to choose from - whether you want to keep it simple in our 2750 Cotropew, take it to new heights in the 2790 Cotropew or stand out in our 2790 Linrbrropew!
Officially enter Holiday Mode in our shoes of the summer!
12th June 2017
Struggling to think of what to get your Dad this Father’s Day?
Have no fear! We have rounded up the best Father’s Day Superga shoes for you to get your hands (and feet) on.
Whether he’s sporty, into his fashion or maybe he has only just become a dad and needs some spoiling - we will ensure that our gorgeous Superga shoes leave him smiling on Sunday!
First up we have our staple pair - the 2750 Cotu Classic. Our timelessly shaped trainer is a lightweight, simple canvas tennis shoe with our vulcanised rubber sole, perfect for all occasions. Easy to style with anything, you best be prepared to see these a lot, because once your dad puts them on he won't want to ever take them off!
Get the white 2750 Cotu Classic here
The 2750 Classic with an easy-going twist, the 2750 Cot3Strap sees our famous trainer go laceless! For those days where he will want a quick solution, he can throw on the stylish and practical Cot3strap
Get the 2750 Cot3Strap here
Looking for a sportier alternative? The Superga 2750 Panatta will be the perfect shoe for him! Our Panatta trainers come from our Superga Sport collection. We teamed back up with Adriano Panatta to throw back to our 70s tennis heritage, re-releasing our 2750 Panatta trainers in a range of vintage colourways.
Pick up the Superga Panatta here
Or maybe he will prefer the Superga 2754 Cotu - our classic tennis shoes in a mid top cut. This versatile shoe can be worn with just about anything, whether you are rocking more of the casual jeans look or whether you are going big in a suit.
Get the Superga 2754 Cotu here
Another great Father's Day present is not just to buy him a pair of Superga shoes, but to buy a matching mini-me pair for your tiny trendsetters! We have some of our best selling styles available in both adult and kids sizes.
Need more inspiration? Check out our Stars Wars Superga collection, where four of cinema's biggest icons joined forces with our iconic 2750 trainers, available in both adult and kids sizes.
Join the dark side with your Dad in these collectable Stormtrooper Star Wars Superga trainers.
9th May 2017
It may feel like it's taking its time, but summer is slowly on the way!
Superga is currently filled to the brim with stunning new styles. From the colourful new additions to the Superga Sport collection to the eccentric Patternity collaboration, and let's not forget the recent addition to our much loved Superga metallics, the Violet Lilac Cotmetu.
It can be difficult deciding which shoes are going to be your summer staples, so we have narrowed down a few of our favourite styles from our new Spring Summer collection to help.
Starting with the bright and bold Liberty Fabric printed Superga 2750 collection, these floral prints are perfect to brighten up any outfit and will definitely grab you some attention. If your outfit is lacking and needs a little help, make these floral printed low top shoes your statement piece.
The 2750 Cotu Classic is the ideal shoe to have on holiday, whether you are exploring your way through new city streets or simply moving from the sun lounger to the bar! Comfortable, breathable, in our strong cotton canvas, and with our signature vulcanised rubber sole - there is a reason the 2750 Cotu Classic has been our best selling shoe for over 100 years!
Take your style poolside with one of our most talked about colours, brand new for the season - Orange Clay.
Warm in colour yet soft in shade, Orange Clay is here to add an extra summery detail to your wardrobe without any hassle. Colour block with more statement shades, or go subtle and colour pop by matching it to your nail polish and lipstick.
Our 2750 Cot3Straps are our most easy-going shoes yet! As well as hitting the menswear velcro trend, the natural shades of our cotton canvas allow these versatile trainers to work with pretty much everything in your wardrobe, making these the perfect shoe all summer long.
If you're looking to become a bohemian goddess this summer, our espadrilles are your ticket to style heaven. Espadrilles are in high demand this season, so we could not be more excited to put our Superga-twist to the iconic rope shoe!
Step up your game in our 2790 Flatform Cotropew collection. Available in White, Navy or Black, the rope espadrille sole, 4cm platform and our classic shades will give every outfit that holiday day-to-night vibe that you have been searching for.
When the sun comes out - put down the jewellery and instead reach for our metallic coated linen Flatforms. The rope espadrille sole will sync with your summertime vibes and the metallic shine will do all the work brightening up your look. Available in Rose, Grey Silver or Beige.
Adding to our ever growing Superga espadrille collection, we have even given our Classic 2750 a rope-wrapped makeover!
We are a firm believer that shoes are the key element to make an outfit, but you need the perfect accessory for all your festivals, vacations and weekend trips! As our classic Superga 2750 Cotmetu metallic shoe is one of our Superga favourites, and a staple in our wardrobes, we have given our 2750 rucksacks the Cotmetu treatment.
When the sun is shining hot and you've got big plans, you'll know comfort is key when picking your outfit of the day. Forget the heels (the ones you're going to kick off under the table anyway!) and pick up a pair of 2790 Flatform trainers instead.
To our much loved classic tennis shoe shape, we have added a 4cm chunky sole in our signature vulcanised rubber, giving you a little extra height. Our Linea Up Down collection features our classic cotton canvas - looking at you, Grey Seashell - but this season, for those office days while you dream of the beach, we have brought you a sophisticated suede. Give our on-trend Nude shade a try.
25th April 2017
We've seen a lot of the Duke and Duchess of Cambridge this week and we've also seen the return of Kate Middleton's wardrobe staple - her white 2750 Cotu Classic Superga sneakers!
She was first spotted in her favourite summer shoes on the royal tour of Canada last year, and now she has been seen wearing them this week to cheer on the marathon runners, as well as for a pre-race reception last Wednesday.
We agree with the Duchess of Cambridge's fashion choices for the marathon, cheering from the sidelines definitely requires comfy shoes and clothing!
Check out the Popsugar article which talks all about Kate's wardrobe staple.
And don't forget to get yourself a pair of the shoes everyone is talking about!
Source - Popsugar
Source - The Mirror
18th April 2017
We have teamed up with the cult pattern pioneers at PATTERNITY!
Founded in 2009, by Anna Murray and Grace Winteringham, PATTERNITY was born from a drive to use pattern as a tool to inspire positive living.
PATTERNITY have received far-reaching recognition for pushing boundaries with their unique approach to pattern exploration and innovation and have joined forces with Superga to create a collaboration titled ‘Everyday Explorations’.
Celebrating the patterns of the cities beneath our feet, their concepts take inspiration from bold architecture, contrasting shadows and geometric shapes, complemented by the second design of a flowing marble pattern which celebrates serendipity and the freedom to slow down and explore in a bustling city.
Shop the full collection here!
12th April 2017
This Easter, treat the kids to a colourful new pair of shoes in our new Westfield London store and then get them customised for free!
Let their imagination roam free, and our Superga Artists will do the rest.
Low on inspiration? Head to our Personalisation page to see some of the work that has already been done by our amazing Superga artists!
Find out all of the details of our new shop here!
*Offer subject to availability and ends on 17th April 2017
7th April 2017
No one does sophisticated casual like the Duchess of Cambridge, especially when she is wearing a pair of Supergas!
As her sister's wedding is slowly approaching, Kate was spotted near Pippas house wearing a pair of our White Cotu Classics. She styled them with a cute cable knit jumper and black skinny jeans!
Check out the full article where you can find out what else she was wearing that day.
Source - Daily Mail
21st March 2017
It's true! The face and feet of Superga for 2017 is megababe Pyper America Smith
Having worked for the likes of fashion giants Giorgio Armani, Dolce & Gabbana, and Moschino, we knew our girl Pyper America had what it takes to join the Superga family.
But her talents don't stop there! She also stars in the band The Atomics with her megastar siblings Lucky Blue, Starlie and Daisy.
Pyper America picked out her favourite styles from our Spring Summer collection to wear in our new brand new campaign, check them out here!
Don't miss our new girl in our Superga campaign video, soundtracked by the dreamy surf-rock sound of our new favourite band, The Atomics.Take a look at a few of the gorgeous photographs from the SS17 campaign shoot below.
14th March 2017
We know that our white Cotu Classic is Fashion's trainer of choice, but last week we were mentioned not once but twice as being one of the best white trainers around!
Esquire posted the article: Best Mens White Trainers For Spring/Summer 2017 where they listed our white Cotu Classic.
It doesn't end there! Glamour also chose the Cotu Classic as one of their top picks for their article: 21 white trainers to love (& get irrationally precious about keeping clean)
Make sure you treat yourself to a pair of the white Cotu Classics now ready for the summer!
22nd February 2017
The cat is out of the fluffy bag, for the Autumn/Winter 2017 season we are collaborating with the one and only Charlotte Simone!
The secret was revealed at Charlotte Simones' AW17 presentation during London Fashion Week, where the models were not only rocking Charlotte's gorgeous AW17 collection but also the new faux fur Supergas!
British based designer Charlotte Beecham founded Charlotte Simone in 2011, and ever since then her bright furry designs are being recognised and loved worldwide!
Speaking to Refinery 29 Charlotte talks about collaborating with us - "I'm a trainer girl at-heart, I always wear sneakers, and I was pretty set on doing furry sneakers for the showcase. There's a pink fluffy mule and a velcro fluffy sneaker that's a nod to the '90s"
Make sure to check out the full article here, and keep your eyes peeled this August for our furry sneakers!
Source - Charlotte Simone
13th February 2017
Struggling to find what to wear for London Fashion Week?
Well Harpers Bazaar's Fashion Assistant Tilly Wheating has chosen some of our flatforms as her shoe of choice!
She says on the Harpers Bazaar article 'When hurrying to shows over Fashion Week I am on my feet all day, and am therefore very grateful for my Superga trainers' - we agree Tilly, our flatforms are the perfect way to combine style with comfort!
Get yourself a pair of our famous flatforms here
Source - Harpers Bazaar
4th January 2017
Remember that time when The Vamps made a pit stop at our Carnaby Store?
Well since then James from the band has definitely been showing his love for Superga on his Instagram.
We are loving seeing James' posts of him rocking so many different pairs of some of our best selling Supergas!
Check out a few of the photos below and make sure you head to the Men's Superga section to treat yourself to a pair.
This year has demonstrated that despite everything else, there is still love. You guys have shown me the power of compassion, support and commitment. You've stood by us and it's been humbling to see. Respect, patience and acceptance are traits that are all each extremely important for us as humans. It's all about 'doing' and not always 'taking'... helping and supporting where possible. We shouldn't strive for attention when aiding others, hence #seenbutnotheard ... a great ethos of @supergauk that I've had the privilege to work with them on. Peace
It's important for us all to sometimes sit back and think. For me, I like to take 30 mins to find somewhere quiet and write my book. Being in your own company can be reassuring and therapeutic. So often we strive to be 'accepted' or 'recognised' but ultimately, if you don't know yourself then what hope do you have at ever receiving the genuine appreciation of someone else? Learn your own qualities, your own emotions and personal endeavours and you will become stronger. I am always learning.... and will continue to do so for as long as I breathe. #SeenButNotHeard @supergauk
This might sound silly but bear with me. When I tie my shoes each morning I think about what I want to achieve in the day. Despite my changing schedule I can guarantee that every morning I will have this brief moment of contemplation. It's only two or three seconds but it's enough. Whether it's writing a song, playing a show or something as simple as popping to the shops, the same process goes through my mind when I sit on the stairs. I ask myself what I need to complete by the time I go to sleep that night and tell myself I'm going to do it. We all need to set ourselves realistic goals and tying my shoes is when I lay out mine. As long as you are happy with your own endeavours, nothing anybody else may say should bother you. #seenbutnotheard @supergauk