Alexa Chung Is The New Fashionable Face Of Superga

21st April 2011

When iconic plimsoll brand Superga were looking for a stylish new face to front their 100th anniversary campaign, we couldn’t think of anyone better than Alexa Chung. The self-confessed fan of the classic brand adds her usual cool-stamp in the self-styled shoot. Her laid-back look of denim cut-offs and cute vintage-style dresses has given us a dose of weekend style-inspiration we can’t wait to try out. All we can say is move over Converse, there’s a new plimsoll in town. The new SS11 Superga collection is available to shop now at


Superga Shoes are an historical Italian shoes / Italian Trainers brand that carries heritage and style, with styles that vary from canvas shoes, canvas trainers, leather trainers, high tops, platform trainers(flatforms) they are a style icon that fits any wardrobe. Also discover the Superga Sale for amazing bargains on top quality items, you can find the Superga Sale styles for Men, Womens Kids as well as accessories and more.