Celebrating 100 Years of the iconic 2750 Tennis Shoe

Turin, Italy. 1925.

Tennis courts hum with the sharp, rhythmic sound of shoes brushing the clay. Among them, a new icon is about to usher in a new era. It’s the Superga® 2750, a shoe that would soon become a timeless staple of Italian design and a true beacon of effortless style both on and off the court.

A sneaker born in sport and then turned into an icon by tastemakers globally, the Superga® 2750, with its canvas upper and vulcanized natural rubber sole envisioned by the legendary brand founder, Swiss engineer Walter Martiny, is more than just footwear. 

Whether worn on the clay courts in the 1920s or in the bustling streets of today, it’s a declaration of forward-looking authenticity and creativity to live, dance, move and discover the world in. At 100, the Superga® 2750 is still the one: Celebrating its centennial, the brand embarks on a journey that honors the cult shoe’s heritage while stepping into the future, a true testament to its enduring appeal.

The outstanding milestone is celebrated with the release of a new global ad campaign and the debut of the Superga® 1925, the original shoe design reissued in a limited run of 1,000 Made in Italy pieces.

The new global ad campaign “Make it Match, Make it Timeless” is a celebratory statement exalting the 2750’s 100 years of defining style and quintessentially Italian creativity, a match point between legacy and future. A range of striking ad campaign images shot by photographer Jeremy Soma provides sassy and uplifting storytelling on the sneaker, capturing the dynamic spirit embedded in its DNA.

A playful juxtaposition of full-length pictures and close-ups with styling by Virginie Benarroch highlights through movement and action how the icon is alive and moving forward, forever part of the pulse of the times with fresh and bold energy. The star of a choreographed sequence blurring the boundaries between dance and tennis, the sneaker reveals its essence in the campaign’s short movie shot by leading director Laure Atanasyan against the backdrop of tennis courts at the Monte-Carlo Country Club.

Every jump, slide and movement put the Superga® 2750 at the center of a visually engaging rhythmic collision, in which heritage meets innovation, and the past meets the future.

The Superga® 2750 will be celebrated throughout 2025 with multidimensional activations and initiatives, honoring the brand’s roots in tennis and its legacy as a modern style icon. Dedicated pop-ups inspired by Superga’s tennis heritage will bow in the main international capitals including Milan, Paris, Madrid, London, Tokyo and Singapore. Each location will offer immersive brand experiences to customers and fans through exclusive events, merchandise and displays.
Other experiential activations honoring the 2750’s DNA and legacy will roll out in conjunction with tennis tournaments taking place around the world.Marking the signature shoe’s 100th anniversary, Superga® is reissuing the original design under the Superga® 1925 moniker celebrating the history of intuition, imagination, and ingenuity, that mixed with cotton, rubber, and aluminum, a hundred years ago, brought to life the outstanding icon.

The Superga® 1925 revives the original design in an encounter of craftsmanship and dedication, manufactured with the inspiration that comes from a green, breathing territory, a white canvas ready to experience the world, and a red flame forging vulcanized resistance.

Expertly, artfully and passionately Made in Italy, the Superga® 1925 will debut in a limited run of 1,000 pieces for spring/summer 2025 at select brand’s flagship stores and retailers.