FASHION TARGETS BREAST CANCER

7th April 2014

Superga is delighted to announce their collaboration with the UK’s biggest charity fashion campaign, Fashion Targets Breast Cancer, which raises vital funds for Breakthrough Breast Cancer. The campaign launched nationwide on 7th April 2014 with 30% of the proceeds going to the charity and items on sale for six weeks.

Superga’s iconic 2750 style will be released in a limited edition Begonia pink with the Fashion Targets Breast Cancer logo proudly stamped on the vulcanised rubber sole of the fashion world’s sneaker of choice.

Fashion Targets Breast Cancer is the UK's leading charity fashion campaign. Now in its eighteenth year, the campaign raises vital funds for Breakthrough Breast Cancer. Today there are 550,000 people living with a diagnosis of this disease; taking in to account their loved ones, the number of people affected by breast cancer in the UK runs in to the millions.

The proceeds from Fashion Targets Breast Cancer will help Breakthrough Breast Cancer continue its work to fund 25% of the breast cancer research in the UK, campaign to ensure survival rates are among the best in the world and educate women to recognise the signs and symptoms of the disease.

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