House of Holland Launch Party

7th June 2012

We celebrated the launch of the House of Holland per Superga collaboration with a tropical theme last Thursday at our offices in Camden.

The launch kicked off with a personal appearance from the man himself, Henry Holland, at the Superga store on Neal Street, Seven Dials where he was serving customers and signing the shoes he designed based on our classic Superga 2750 style and flatforms.

Henry then joined friends Alexa Chung, Nicola Roberts, Nick Grimshaw and Nyx Deyn at our offices, which we transformed into an exclusive Mahiki pop up.  Alongside a display of the new collection, pirates and hoola girls were serving delicious canapés, whilst the queues for the pineapple pina coladas extended out the door.

We then surprised Henry with a giant bespoke lilac polka dot Superga flatform birthday cake (based on this season’s collection) by his friends and the rest of the Superga team. Before long the cake was gone as Henry along with Alexa handed it out to everyone.

We'd like to say a big thanks to everyone who helped to organise and attended who made it such a special night, Mahiki for serving up some truely amazing drinks and lastly Pete, who stepped up and did an amazing job despite the heat when the cloakroom attendant was taken ill suddenly after eating too many pineapples.

Scroll down to see the pictures!