2nd April 2019

SUPERGA and ALEXACHUNG unveil Spring Summer 2019 collection


The spirit of an Italian summer resonates through our new ALEXACHUNG X Superga Spring/Summer 2019 Campaign.

Our favourite Ambassador is back! Alexa Chung the queen of effortless chic has joined forces with the Italian Superga for another collaboration. The beautiful campaign was shot on the colourful Procida Island, a stone’s throw from the Neapolitan coast in Italy, looks dreamy, we know. She's a designer, model and broadcaster, who launched her eponymous fashion label - ALEXACHUNG - in 2016, and we've captured her in different environments, creating memorable snapshots under the Mediterranean sun.


Alexa is sporting iconic ready-to-wear pieces from the new ALEXACHUNG x Superga collection, including denim cigarette pants worn with white cotton shirts and striped T-shirts, as well as tomboy overalls and Nineties’ slip dresses, the fashion icon reveals her ironic and playful spirit in these pics. Her clothes pair up nicely with her new Superga range, in one image Alexa can be seen rocking the Alpina rubber Chelsea boots with contrast elastic, whilst in another she effortlessly wears the suede slip-ons embellished with Superga’s signature vulcanised rubber outsole.

 The new ALEXACHUNG x Superga collection also includes low and high top trainers crafted from satin in a few of Alexa's favourite colours white, emerald green and mustard yellow, as well as cotton styles decorated with contrasting trimming and graphic details. We love them.

 “The excellent thing about working in collaboration with Superga for some time now is that we get to develop and flesh out stories,” Alexa Chung says. “The new season brings a fresh take on a plimsole and even a short rainproof boot. As ever, it was an incredibly inspiring and educational journey."