Leni Klum joins the 2022 Superga Squad

26th July 2022

 

Leni Klum is the new Superga Squad Ambassador for the Autumn/Winter 2022

 

The new Superga campaign for the Autumn/Winter 2022 season reinvigorates their timeless designs to showcase the modern trainer. This campaign mixes the classic Italian style with a joyful and youthful design permeating the collection.


We are thrilled to announce Leni Klum as the face of the Fall/Winter 2022 campaign. Leni perfectly embodies Superga with an effortless, effervescent, and optimistic style and attitude for this new campaign.

 

 

The Autumn/Winter 2022 campaign embraces Leni’s youthful energy and upbeat personality, which remains an ever-present essence of the Superga brand and focuses on the concept of timeless style – one of the core values of the brand.

In a sun-kissed Los Angeles, Leni Klum flaunts a mix of iconic and seasonal must- have Superga styles for the Autumn/Winter 2022 collection. A day in the life of Leni captures the glamour, attitude, and energy of LA as she strolls in iconic Superga styles. The shoe is enhanced in its very essence, an accessory that becomes the lead character and needs nothing but a strong, happy personality to emerge and shine by its own light.

This collection further emphasises Superga’s commitment to ethical and sustainable fashion, ensuring that the shoes are made from eco-friendly materials like the 2790 COTW made with natural rubber and other styles such as the 1918 SLIDES made of faux fur. It was a natural relationship for the model and influencer to front as the face of this campaign as she has been a consistent advocate in the current climate crisis. 

Shop the collection

 

 

“My generation needs to think about sustainability and our responsibility to the planet to build a better future for ourselves. Superga® is a brand that takes these issues into consideration in their design and practices, which is another reason why I am excited to be working together.” - Leni Klum

 

This collection features many different styles including 2631 Stripe Platform shoe available in white and black made of vegan faux leather – perfect for strolling around the city. Additionally, the 2641 Alpina High Nappa, available in black, is a revamp of the classic high-top Alpina. This collection also features the 4089 Training 9ts Slim, an essential for a day at the gym or a quick trip to the farmer’s market. The Autumn/Winter2022 campaign is perfect for those who are looking for a modern, timeless, and versatile shoe.