Superga UK Spring / Summer 2012 Campaign Video
Following the success of our centennial year anniversary shoot featuring Alexa Chung; we decided to take the much loved fashion icon’s creative direction for our Spring / Summer 2012 mainline collection campaign photo shoot set in Miami, USA.
The only direction we gave her was “ Go create” giving Alexa free reign to style the shoot. She hit the roads with renowned photographer Guy Aroche to illustrate the fun, carefree lifestyle of Superga through her own persona. Capturing Superga's versatility, Alexa teamed the iconic 2750 sneakers from Superga’s SS12 collection with outfits of her choice.
Born in Turin 1911 the Superga factory, under the stewardship of Walter Martiny, started to produce shoes with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born! Famous the world over, the iconic 2750 style is already available through the very best retailers in the UK and through their standalone store on 53a Neal Street, Covent Garden. With an intelligent and targeted marketing strategy, and with Alexa’s creative direction for their SS12 mainline campaign shoot; Superga aims to be the canvas shoe of choice.