Superga x Scamp & Dude

16th September 2019

Contemporary fashion brand for kids and grown-ups, Scamp & Dude, is teaming up with iconic Italian trainer brand Superga this Autumn. 

Superga x Scamp & Dude brings together the 100-year heritage of the Italian trainer brand with Scamp & Dude’s coveted leopard and lightning bolt print. Superga’s 2750 Cotu classic has been remastered with the iconic print resulting in the perfect combination of a wearable, classic and cool trainer whilst retaining Scamp & Dude’s superhero powers, available for the whole family. 

 

Scamp & Dude was created after founder Jo Tutchener-Sharp had to be away from her children for a lengthy stay in hospital recovering from brain surgery. Jo wished she’d been able to give them a Superhero to watch over them while they were apart, so she devised a collection of ultra-cool clothing to give little ones (& adults) an extra sense of security when apart from their loved

ones. With a signature leopard and lightning bolt print, which has gained a cult like status having been worn been by the likes of Liv Tyler, Robbie Williams, Billie Piper and Emma Willis, and a powerful slogan “A Superhero has my back” which reminds kids that someone is watching over them at all times.

Each garment comes with a ’Superpower Button’ in the style of an embroidered, neon pink lightning bolt which gives a burst of superpowers when needed most. This also features on the trainers, giving kids the confidence to walk or run faster and parents the comfort to keep up with them.

Jo says: “I’ve always been a fan of Superga, in fact I’ve lost count of the number of white classic Superga plimsolls I’ve gone through! So, when Superga approached me about a collaboration I was absolutely thrilled. I’d been imagining our prints on trainers for a while and knew they’d look great on the Superga classic shape. It was a lot of fun working with the team at Superga to create my perfect trainer design for kids and grown-ups”.

With family being at the heart of both brands, there will be three styles available, for babies, children and grown-ups.

 

 

 

 

 

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