Superga Blog

  • Carnaby 20% off Shopping Party

    19th November 2012

  • House of Holland Launch Party

    7th June 2012

    We celebrated the launch of the House of Holland per Superga collaboration with a tropical theme last Thursday at our offices in Camden.

    The launch kicked off with a personal appearance from the man himself, Henry Holland, at the Superga store on Neal Street, Seven Dials where he was serving customers and signing the shoes he designed based on our classic Superga 2750 style and flatforms.

    Henry then joined friends Alexa Chung, Nicola Roberts, Nick Grimshaw and Nyx Deyn at our offices, which we transformed into an exclusive Mahiki pop up.  Alongside a display of the new collection, pirates and hoola girls were serving delicious canapés, whilst the queues for the pineapple pina coladas extended out the door.

    We then surprised Henry with a giant bespoke lilac polka dot Superga flatform birthday cake (based on this season’s collection) by his friends and the rest of the Superga team. Before long the cake was gone as Henry along with Alexa handed it out to everyone.

    We'd like to say a big thanks to everyone who helped to organise and attended who made it such a special night, Mahiki for serving up some truely amazing drinks and lastly Pete, who stepped up and did an amazing job despite the heat when the cloakroom attendant was taken ill suddenly after eating too many pineapples.

    Scroll down to see the pictures!

  • Superga per House of Holland coming soon!

    18th May 2012

    Coming soon! House of Holland reworks our casual classics incorporating the fun SS12 House of Holland prints such as polka dots, leopard and crochet knits.  The range has a pastel based palette drawn from Henry’s ‘Pastel Punks’ SS12 show which was a giddy cotton candy-coloured chiffon collective. With snippets of Henry’s best to date quirky prints and slogans making a come back with the collection  - Henry has joined forces with us to dress your feet this summer.

    The shoes are a mix of the Superga Classic 2750s, high-ups and flatforms, which Henry felt were the “perfect embodiment of our distinct style with a House of Holland twist.” Holland's true talent is in finding ways to keep the good time going and this collection is great reflection of this.

    Sign up to our newsletter here to be amongst the first to know when the collection goes live!

  • Superga UK Spring / Summer 2012 Campaign Video

    27th March 2012

    Following the success of our centennial year anniversary shoot featuring Alexa Chung; we decided to take the much loved fashion icon’s creative direction for our Spring / Summer 2012 mainline collection campaign photo shoot set in Miami, USA.

    The only direction we gave her was “ Go create” giving Alexa free reign to style the shoot. She hit the roads with renowned photographer Guy Aroche to illustrate the fun, carefree lifestyle of Superga through her own persona. Capturing Superga's versatility, Alexa teamed the iconic 2750 sneakers from Superga’s SS12 collection with outfits of her choice.

    Born in Turin 1911 the Superga factory, under the stewardship of Walter Martiny, started to produce shoes with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born! Famous the world over, the iconic 2750 style is already available through the very best retailers in the UK and through their standalone store on 53a Neal Street, Covent Garden. With an intelligent and targeted marketing strategy, and with Alexa’s creative direction for their SS12 mainline campaign shoot; Superga aims to be the canvas shoe of choice.

  • Superga UK Spring / Summer 2012 Campaign

    14th February 2012

    Following the success of our centennial year anniversary shoot featuring Alexa Chung; we decided to take the much loved fashion icon’s creative direction for our Spring / Summer 2012 mainline collection campaign photo shoot set in Miami, USA.

    The only direction we gave her was “ Go create” giving Alexa free reign to style the shoot. She hit the roads with renowned photographer Guy Aroche to illustrate the fun, carefree lifestyle of Superga through her own persona. Capturing Superga's versatility, Alexa teamed the iconic 2750 sneakers from Superga’s SS12 collection with outfits of her choice.

    Born in Turin 1911 the Superga factory, under the stewardship of Walter Martiny, started to produce shoes with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born! Famous the world over, the iconic 2750 style is already available through the very best retailers in the UK and through their standalone store on 53a Neal Street, Covent Garden. With an intelligent and targeted marketing strategy, and with Alexa’s creative direction for their SS12 mainline campaign shoot; Superga aims to be the canvas shoe of choice.