30th December 2013
Superga Brazil creates stop-motion in partnership with Vinicius Popoh...
The Animation was based on the 2750, the brand’s icon model. The Brazilian licensee of Superga, the Italian brand with over 100 years of history, presents the first stop-motion made by Vinicius Popoh with Estudio HOOPP.
Popoh currently divides his career into his new program on Youtube (Sneakers in the House), the Estudio HOOPP and his artistic creations, especially sneakers, one of his passions.
The video brings out the main features of Superga and presents a Cinquecento car from Italy to Brazil, with the main sights of the two countries. 350 drawings and 372 photos were used to build the 30 seconds video.
"The most interesting is to think about all this way in real life, as if this route was actually happening like a travel video. It is wonderful '' says Popoh.
Besides the stop-motion, the artist created two models that will be exposed in two Trend Spot stores, one in São Paulo and one in Rio de Janeiro.
Check out the models created by Vinicius Popoh and the link with the resulting video.
1st February 2013
Nice shot of Jade from Little Mix wearing her Multicolour HOH Flatforms this week! Click here to get yours!
28th January 2013
Alexa Chung was spotted in NYC buy Vogue all wrapped up warm and sporting her 2750 Classics in Camel. Click here to buy yours!