28th November 2016
Its that time again where we showcase our favourite Instagram shots from the past few months!
We love seeing all of you wearing our Supergas so make sure you tag @supergauk in any of your gorgeous posts.
And keep your eyes peeled as your photo could be mentioned in one of our Instagram blog posts!
Always with my #yellowshoes 🍁🍂💛 . . . . . #shoes #superga #supergausa #yellow #yellowisthenewblack #love #me #smile #cute #instagood #photooftheday #girl #autumn #autumnoutfit #fall #colors #instanature #leaf #autumndays #falltime #igerscommend #igers #igerscommunity #autumnvibes #nothingisordinary #shared_joy #rsa #click_vision #rsa_vsco
Took our little circus out for an afternoon of street markets and a treat at @cerealkillercafe (@matthewpinegar's pick for his birthday 🎉) We looked at street art, window shopped and played 3 rounds of "I'm going on a trip and in my suitcase I'm bringing..." We're getting the hang of navigating the city with the 3 girls- it is not always easy (sometimes it's straight exhausting) but days like today make it so worth it! #saturday #shoreditch #london #bugaboo
Check out the Supergas mentioned in these Instagrams and treat yourself to a new pair!
22nd November 2016
It's finally Black Friday Weekend and we are offering 20% off with the code:
So choose your favourite Supergas and get shopping whilst the offer lasts!
Offer excludes Sales Items
30th September 2016
Our girl Abbey Lee is back with a brand new handpicked collection!
Actress and model Abbey Lee is continuing as the face of Superga for our Autumn Winter 2016 campaign, she has also selected her favourite Supergas for the new collection. Check out the gorgeous campaign video for AW16 which was shot in New York.
Glamour have just posted an interview with Abbey Lee where she talks about her upcoming movie with Jennifer Aniston and of course her new collection with Superga!
Abbey Lee, like most of us, loves a good flatform. In the interview she talks about them being her favourite type of Superga in the interview with Glamour "I really love classic Supergas. I always opt for the black or white chunky soles."
She also talks about her upcoming movie Office Christmas Party, which looks hilarious! It comes out on the 9th December 2016 with Abbey Lee starring alongside Jason Bateman and Jennifer Aniston, watch the full trailer here
Make sure to read the full Glamour interview with Abbey here
Shop the full collection here!
28th September 2016
We've made it onto the list of CoolBrands for 2016/17!
CoolBrands is a listing of the UK's coolest brands which has been published annually since 2001 and Superga has
The brands chosen don't pay or apply to be considered, they are chosen by the CoolBrands Council and the British public.
Massive thanks to all of you guys who always keep supporting us, heres hoping we stay there for next year!
Check out the full list on their website
20th September 2016
The iconic Superga Panatta is back!
We have just re-released the classic Superga Panatta shoe, made famous by Adriano Panatta who wore the shoes throughout his tennis career.
The pinnacle of Adriano’s career was in 1976 when he won the French open defeating Harold Solomon in the final. He wore the amazing Superga Panattas during the peak of his career, as he started to become one of the most important Italian tennis players of all time.
The shoes come in eight colours which Adriano Pantatta helped to choose, speaking to HighSnobiety recently he said 'I actually picked the colours with Lorenzo from Superga, it’s a very vintage colourway. It’s the same shoe I used to play in’. Read the full interview with Andriano here.
The most iconic part of the shoe is the classic Swallow Tail logo, which was created in 1970 specifically for Sports shoes. This was when we decided to create our own Sports Shoe and the Panatta was born!
Shop Superga Sport now!
24th August 2016
Our love for models cannot be denied, as Winnie Harlow dazzles in our Superga Flatforms!
Highsnobiety have just released an interview with the Canadian model Winnie Harlow, where Winnie talks about her current style and inspiration.
Winnie was also shot by Emanuele D’Angelo for the article, where you can see her styling the Superga 2790 Netw flatforms. We LOVE how this shoot has turned out and you too could grab the same pair here (psst they are currently at 50% off!)
Winnie joins our Superga loving model alumni along with Alexa, Binx, Abbey Lee, Jack Guiness, Karlie Kloss and Charlie Casey-Hayford.
Check out Winnie's Instagram post about the shoot below!
10th August 2016
Check out Benedict rocking the Navy Cotu Classic in LA!
Benedict and his wife Sophie recently were spotted out in LA, Benedict went for a casual look with jeans, a laid back striped T-Shirt and a pair of the Supergas.
The Navy Cotu Classics are an ultimate fashion staple for every man or woman's wardrobe, grab the exact pair that Benedict is wearing here!
8th August 2016
Our summer trainers are almost as versatile as our Classics, and now they're are on sale!
Check out our favourite picks from our Summer Sale and get shopping before your size sells out, and don't forget that a lot of our styles come in mens sizes too!
2016 has brought us another summer filled with sports, so we are going for gold with the Heritage 2832 sneakers!
Team these with a sporty numbers with a slip dress and tie in with a gold choker for the ultimate 90s vibe.
Mid Top trainers are the perfect chilled choice for a relaxed look that is still chic.
Roll up the leg of your light washed mum jeans to flash your ankle, tuck in your loose fit t-shirt and grab a pair of these summer sand coloured 2754 Mid Tops in Taupe!
A shoe to take you seamlessly from Summer to Winter? yes please!
Suede is an Autumn staple, so snap up a pair of our Summer suede brights to keep you popping with colour when the temperature drops. Match your nails and lipstick to the perfect pink of these 2750 Suew shoes and you're good to go!
It has been far too hot to worry about uncomfortable high heels, so we've given our outfits a little edge with Flatforms instead!
The shine and mesh detailing of our Netw Flatforms adds a little extra to our casual dresses, meaning after the sun we can head straight to the bar with ease! For more glam, try out the style in Gold or Silver.
No need to compromise on style. These trainers mean you can stick to your favourite Classics, but with a secret!
Our 2750 Linu style looks like our 2750 Cotu sneakers, but they are in a lighter linen fabric to keep you cooler.
26th July 2016
There is a pair of Supergas for every occasion, and it looks like you agree too!
Check out some of our favourite Instagram shots of you guys enjoying summer in your Superga shoes,
and don't forget to tag us in any upcoming posts!
20th July 2016
Alexa Chung is spotted out in New York in her punky pierced Superga 2750s, designed by Ashley Williams.
Whowhatwear.com think Alexa is about to start a new trend, and have leant a hand to show you how you can create your own pair!
And if anyone has a wardrobe to envy, it is our Superga Alumni trendsetter, Alexa Chung!
so snap up your own pair of black Superga 2750 trainers and get piercing!
15th July 2016
Check out Rosie Fortescue in our Superga Libertys!
Rosie Fortescue is well known for her appearance in Made in Chelsea, which has just finished Series 12. She also has an awesome fashion blog At Fashion Forte where the Superga Libertys were mentioned in one of her famous street style posts.
It's no wonder the Dot Blue has been a huge hit this summer, the gorgeous pink undersole and navy liberty fabric with all over bright splatters makes it the perfect summer shoe.
Look at the full liberty collection here and choose your favourite!
7th July 2016
We aren't the only ones loving Absolutely Fabulous: The Movie!
Comedienne and one of the movie's stars, Jennifer Saunders, loves it so much, she's had her own Ab Fab flatforms created by our Superga artists!
Check out these impressive shoes worn at Hampton Court Flower Show in Surrey.
You can pick up your own flatforms from our range of fabulous colours, and you can even get in touch to have your very own personalised pair by our talented Superga artists!
28th June 2016
Check out Coach Magazine loving the Superga 2990 Tyson!
Coach have just mentioned one of our Charlie Casely-Hayford shoes in their latest article, where they talk about 50 of the best pieces from mens summer fashion collections.
And they chose the Superga 2990 Tyson as one of their top picks!
Check out the full article at Coach Magazine and why not treat yourself to the 2990 Tyson!
17th June 2016
Together, Charlie Casely-Hayford and Superga have collaborated
to create modernist sportswear-inspired menswear designs in clean lines and classic shapes
showing us exactly why he is becoming the fashion industry's favourite name in menswear.
At Superga, we pride ourselves on supporting and nurturing rising talent within the industry.
Since launching his international brand in 2008 with his father, Charlie has been a favourite
of GQ’s “best dressed men in Britain”, and with a huge following Charlie has also been
voted no.20 on GQ’s cool list of the most influential men under 40.
"I'm really excited about the launch of my new collection with Superga.
My personal style has always been based around minimalism
and clean lines with a focus on the silhouette, and working with
such a creative brand as Superga has allowed me to explore that visual language
and use a medium that I'd never worked on before.
I've tried to create a trainer that is fresh and compliments the outfit of a stylish modern man
who's understated and doesn't need to shout because he's confident in himself.
It's been an exciting journey and I hope everyone likes the results."
1st June 2016
The Superga classic with a twist!
We asked one of our favourite London based designers, Ashley Williams, to refresh our 2750s and she treated us to two of her most iconic designs!
Ashley Williams is a fashion designer who has been taking London by storm since her first collection in 2013.
We LOVE what Ashley has designed for us! She brought out the naughty side of our classic white 2750 with the devil cherub design & totally rocked up our total black 2750 by decking it all out with piercings.
Check out Charlie, Krystal and Donnika's Instagram posts so you can see these exciting designs for yourself!