Superga Blog

  • Christmas Store Opening Times

    28th November 2017

    The most wonderful time of the year is nearly upon us!

    Check out our Superga store opening times below and make sure you dont miss out
    on making your Christmas Superga perfect.

    And don't forget, you can order online and have your shoes delivered
    to any of our Superga stores free of charge,
    so you can collect them at your own convenience.

    Click HERE or on the Superga shop names to find the address and more information,

    and click HERE for online order delivery information over the festive period.

    Happy Shopping!


    Superga Westfield London

    Monday - Saturday 10am - 10pm
    Sunday 12pm - 6pm
    Monday 18th December
    - Saturday 23rd December
    9am - 11pm
    Sunday 24th December 12pm - 6pm
    Monday 25th December CLOSED
    Tuesday 26th December 7am - 11pm
    Wednesday 27th December
    - Saturday 30th December
    9am - 11pm
    Sunday 31st December 12pm - 6pm


    Superga Bath

    Monday - Saturday 9.30am - 6pm
    Sunday 11am - 5pm
    Sunday 24th December 11am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    9:30am - 5:30pm
    Sunday 31st December 12pm - 5pm
    Monday 1st January CLOSED


    Superga Carnaby Street

    Monday, Tuesday, Wednesday, Friday & Saturday 10am - 7pm
    Thursday 10am - 8pm
    Sunday 12pm - 6pm
    Sunday 24th December 12pm - 6pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    10am - 8pm
    Sunday 31st December 12pm - 6pm
    Monday 1st January 11am - 7pm


    Superga Covent Garden

    Monday, Tuesday, Wednesday, Friday & Saturday 10am - 7pm
    Thursday 10am - 8pm
    Sunday 12am - 6pm 
    Sunday 24th December 12pm - 6pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    10am - 7pm
    Sunday 1st January 11am - 7pm


    Superga Guildford

    Monday - Saturday 9:30am - 6pm
    Sunday  11am - 5pm
    Sunday 24th December 11am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    9:30am - 5:30pm
    Sunday 31st December 11am - 5pm
    Monday 1st January 11am - 6pm


    Superga Notting Hill

    Monday - Saturday 10am - 7pm 
    Sunday  10am - 6pm
    Sunday 24th December 10am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December
    - Saturday 30th December
    10am - 7pm
    Sunday 31st December 10am - 5pm
    Monday 1st January 11am - 7pm


    Superga Spitalfields

     Monday - Saturday 10am - 7pm 
     Sunday  11am - 6pm
    Sunday 24th December 11am - 5pm
    Monday 25th December CLOSED
    Tuesday 26th December CLOSED
    Wednesday 27th December
    - Saturday 30th December
    10am - 7pm
    Sunday 31st December 11am - 5pm
    Monday 1st January CLOSED


    Please note that our Superga Camden shop has now closed, but we have more stores across London for you to visit.

  • Name A More Iconic Duo!

    25th September 2017


    Our brand new collection is here
    inspired by Walt Disney's most iconic duo,
    Mickey and Minnie Mouse.

    Minnie Mouse has been busy, attending her first ever New York Fashion Week.
    Refinery29 report Minnie visited Instagram HQ, Refinery 29's office, and popped by Milk Agency
    before heading to the Monse SS18 show, wearing custom Monse no less!

    Available in adult and kids sizes
    our brand new, limited edition collection features our classic cotton canvas
    and signature Superga tab
    with a Disney stamp of approval on the heel.

  • Harvey Nichols x Superga

    7th September 2017

    Unless you've been hiding under a rock, you are bound to have already seen our clean new collaboration with Harvey Nichols.

    The two heritage brands, have worked together to create a brand new menswear collection featuring two premium, classic 2750 styles.

    They have been loved by everyone, including GQ. Every week GQ pick their 12 best new menswear items in the world, and no surprise but our Harvey Nichols x Superga shoes have been selected in this week's round up.

    The collection features a premium nubuck leather, complete with eye-catching orange detailing and an exclusive collab logo printed on the sole.

    Choose your favourite, Biscuit or Lamb, and pick up a pair while our limited edition collection lasts.


































  • Superga x Charlotte Simone Launch Party

    17th August 2017

    Did you join us last night for the official Charlotte Simone x Superga Collaboration launch party?

    We, with the help of Charlotte Simone herself, held a party filled with fluff at our Carnaby store to celebrate the new collection, and a lot of big Superga fans joined us!

     Superga x Charlotte Simone party

    We had the amazing DJ Nikki Beats spinning some great music while the free bubbles were flowing! We has so much fun, we almost forgot we were supposed to be praising our gorgeous, fun new collection of Charlotte Simone Flatforms.

    Don't forget to tag us @Supergauk in photos from our unique Charlotte Simone x Superga photobooth, and all the shots you saved using our fantastic Snapchat filter!

    Superga x Charlotte Simone launch party

    The store was filled with lucky people trying to grab the Charlotte Simone shoes at an exclusive 20% discount before they sold out, and you guys must be LOVING the new collection as we have already nearly sold out of the limited edition styles online.

    The gorgeous Charlotte Beecham (the talented Brit behind the brand) and some of her fabulous fashion friends hung out and celebrated with us all evening, wearing her favourite pair for the collection - the Charlotte Simone mule.

    Superga x Charlotte Simone launch party

    Check out the collection now and get yourself one of these staple pairs before they sell out!

  • #SupergaAtLovebox

    18th July 2017

    We partied with some of our favourites at one Lovebox as they served up some pin-able festival style inspiration before dancing the weekend away to Chase & Status, Solange, Annie Mac, Frank Ocean and Sampha (to name just a few!).

    Pals Reece King and Benji Colson brought their own game to the fields of Victoria Park.

    Reece's grungey vibes saw him pairing sand workwear chinos with a pair of 2750 Cotu Classic in taupe - the perfect way to balance heavy grunge with lighter summer shades.

    Benji's wardobe choices see him dress a little more relaxed and a little more streetwear, but no less sharp. Black on white on black on white, Benji's denim jacket toughens up his white jersey sweatshirt while his black 2750 efglu leather Supergas toughen up his sportswear track pants.


    The girls schooled us in all the best ways to wear denim at a festival!

    Sarah Halpin, Joanna Halpin and Yuki Haze opted for relaxed, off-duty vibes, which helped prove the 2750 Cotu Classic really is a staple shoe in every colour on the spectrum, from classic white all the way round to total black!

    Superga at Lovebox


    Comparing Samuel Harwood and Ryan Barrett's looks to Benji and Reece proves that fashion trends still exist in menswear.

    Sam and Ryan paired their bomber jackets and clean cut jeans with two tennis inspired classics, the ever versatile Superga 2750 Cotu Classic in white, and the new Superga Sport Lendl in white, a sleek but comfortable choice for a day on your feet dancing in a field.

     Superga at Lovebox


    Superga at Lovebox

    This is a team too cool for "squad goals".

    Superga at Lovebox

  • The Shoe of the Summer

    20th June 2017

    Our Superga Rope Espadrilles are becoming the most talked about shoe of the summer, and we aren't surprised!

    The Telegraph recently mentioned our gorgeous 2750 Cotropew in their article '60 gorgeous pieces to buy now and wear all summer long'

    Refinery29 are also raving about our 2750s too, while also loving our Superga Espadrilles Flatform version in their article 'Introducing 'Summer '17's Most-Coveted Shoe: The Espadrilles'

    We have a huge selection of Espadrilles for you to choose from - whether you want to keep it simple in our 2750 Cotropew, take it to new heights in the 2790 Cotropew or stand out in our 2790 Linrbrropew!

    Officially enter Holiday Mode in our shoes of the summer!

  • Fathers Day Inspiration

    12th June 2017

    Struggling to think of what to get your Dad this Father’s Day?

    Have no fear! We have rounded up the best Father’s Day Superga shoes for you to get your hands (and feet) on.

    Whether he’s sporty, into his fashion or maybe he has only just become a dad and needs some spoiling - we will ensure that our gorgeous Superga shoes leave him smiling on Sunday!

    First up we have our staple pair - the 2750 Cotu Classic. Our timelessly shaped trainer is a lightweight, simple canvas tennis shoe with our vulcanised rubber sole, perfect for all occasions. Easy to style with anything, you best be prepared to see these a lot, because once your dad puts them on he won't want to ever take them off!

    Get the white 2750 Cotu Classic here

    The 2750 Classic with an easy-going twist, the 2750 Cot3Strap sees our famous trainer go laceless! For those days where he will want a quick solution, he can throw on the stylish and practical Cot3strap

    Get the 2750 Cot3Strap here

    Looking for a sportier alternative? The Superga 2750 Panatta will be the perfect shoe for him! Our Panatta trainers come from our Superga Sport collection. We teamed back up with Adriano Panatta to throw back to our 70s tennis heritage, re-releasing our 2750 Panatta trainers in a range of vintage colourways.

    Pick up the Superga Panatta here

    Or maybe he will prefer the Superga 2754 Cotu - our classic tennis shoes in a mid top cut. This versatile shoe can be worn with just about anything, whether you are rocking more of the casual jeans look or whether you are going big in a suit.

    Get the Superga 2754 Cotu here

    Another great Father's Day present is not just to buy him a pair of Superga shoes, but to buy a matching mini-me pair for your tiny trendsetters! We have some of our best selling styles available in both adult and kids sizes.

    Need more inspiration? Check out our Stars Wars Superga collection, where four of cinema's biggest icons joined forces with our iconic 2750 trainers, available in both adult and kids sizes.

    Join the dark side with your Dad in these collectable Stormtrooper Star Wars Superga trainers.

  • Get Ready for Summer!

    9th May 2017

    It may feel like it's taking its time, but summer is slowly on the way!

    Superga is currently filled to the brim with stunning new styles. From the colourful new additions to the Superga Sport collection to the eccentric Patternity collaboration, and let's not forget the recent addition to our much loved Superga metallics, the Violet Lilac Cotmetu.

    It can be difficult deciding which shoes are going to be your summer staples, so we have narrowed down a few of our favourite styles from our new Spring Summer collection to help.

    Starting with the bright and bold Liberty Fabric printed Superga 2750 collection, these floral prints are perfect to brighten up any outfit and will definitely grab you some attention. If your outfit is lacking and needs a little help, make these floral printed low top shoes your statement piece.

    The 2750 Cotu Classic is the ideal shoe to have on holiday, whether you are exploring your way through new city streets or simply moving from the sun lounger to the bar! Comfortable, breathable, in our strong cotton canvas, and with our signature vulcanised rubber sole - there is a reason the 2750 Cotu Classic has been our best selling shoe for over 100 years!

    Take your style poolside with one of our most talked about colours, brand new for the season - Orange Clay.

    Warm in colour yet soft in shade, Orange Clay is here to add an extra summery detail to your wardrobe without any hassle. Colour block with more statement shades, or go subtle and colour pop by matching it to your nail polish and lipstick.

    Our 2750 Cot3Straps are our most easy-going shoes yet! As well as hitting the menswear velcro trend, the natural shades of our cotton canvas allow these versatile trainers to work with pretty much everything in your wardrobe, making these the perfect shoe all summer long. 

    Available in NavyGrey Vapour and Military Green

    If you're looking to become a bohemian goddess this summer, our espadrilles are your ticket to style heaven. Espadrilles are in high demand this season, so we could not be more excited to put our Superga-twist to the iconic rope shoe!

    Step up your game in our 2790 Flatform Cotropew collection. Available in White, Navy or Black, the rope espadrille sole, 4cm platform and our classic shades will give every outfit that holiday day-to-night vibe that you have been searching for.

    When the sun comes out - put down the jewellery and instead reach for our metallic coated linen Flatforms. The rope espadrille sole will sync with your summertime vibes and the metallic shine will do all the work brightening up your look. Available in Rose, Grey Silver or Beige.

    Adding to our ever growing Superga espadrille collection, we have even given our Classic 2750 a rope-wrapped makeover!

    Embrace a true holiday spirit wherever you are in our 2750 Cotropeu shoes. From works-with-everything White to under-the-sea Green Aqua, your favourite summer dress will thank you.

    We are a firm believer that shoes are the key element to make an outfit, but you need the perfect accessory for all your festivals, vacations and weekend trips! As our classic Superga 2750 Cotmetu metallic shoe is one of our Superga favourites, and a staple in our wardrobes, we have given our 2750 rucksacks the Cotmetu treatment.

    Shine in the sun with the 2750 Rucksack in Silver or Rose Gold, and why not match it all up with one of our metallic Superga shoes.

    When the sun is shining hot and you've got big plans, you'll know comfort is key when picking your outfit of the day. Forget the heels (the ones you're going to kick off under the table anyway!) and pick up a pair of 2790 Flatform trainers instead.

    To our much loved classic tennis shoe shape, we have added a 4cm chunky sole in our signature vulcanised rubber, giving you a little extra height. Our Linea Up Down collection features our classic cotton canvas - looking at you, Grey Seashell - but this season, for those office days while you dream of the beach, we have brought you a sophisticated suede. Give our on-trend Nude shade a try.

  • Patternity X Superga

    18th April 2017

    We have teamed up with the cult pattern pioneers at PATTERNITY!

    Founded in 2009, by Anna Murray and Grace Winteringham, PATTERNITY was born from a drive to use pattern as a tool to inspire positive living. 

    PATTERNITY have received far-reaching recognition for pushing boundaries with their unique approach to pattern exploration and innovation and have joined forces with Superga to create a collaboration titled ‘Everyday Explorations’.

    Celebrating the patterns of the cities beneath our feet, their concepts take inspiration from bold architecture, contrasting shadows and geometric shapes, complemented by the second design of a flowing marble pattern which celebrates serendipity and the freedom to slow down and explore in a bustling city.  

    Shop the full collection here!

  • Personalise your Supergas this Easter!

    12th April 2017

    This Easter, treat the kids to a colourful new pair of shoes in our new Westfield London store and then get them customised for free!

    Let their imagination roam free, and our Superga Artists will do the rest.

    Low on inspiration? Head to our Personalisation page to see some of the work that has already been done by our amazing Superga artists!

    Find out all of the details of our new shop here!

    *Offer subject to availability and ends on 17th April 2017

  • Pyper America Smith for Superga SS17

    21st March 2017

    It's true! The face and feet of Superga for 2017 is megababe Pyper America Smith

    Having worked for the likes of fashion giants Giorgio Armani, Dolce & Gabbana, and Moschino, we knew our girl Pyper America had what it takes to join the Superga family.

    But her talents don't stop there! She also stars in the band The Atomics with her megastar siblings Lucky Blue, Starlie and Daisy.

    Pyper America picked out her favourite styles from our Spring Summer collection to wear in our new brand new campaign, check them out here!

    Don't miss our new girl in our Superga campaign video, soundtracked by the dreamy surf-rock sound of our new favourite band, The Atomics. 

    Take a look at a few of the gorgeous photographs from the SS17 campaign shoot below. 
  • The Best White Trainers

    14th March 2017

    We know that our white Cotu Classic is Fashion's trainer of choice, but last week we were mentioned not once but twice as being one of the best white trainers around!

    Esquire posted the article: Best Mens White Trainers For Spring/Summer 2017 where they listed our white Cotu Classic.


    It doesn't end there! Glamour also chose the Cotu Classic as one of their top picks for their article: 21 white trainers to love (& get irrationally precious about keeping clean)

    Of course we agree with both of these articles completely!

    Make sure you treat yourself to a pair of the white Cotu Classics now ready for the summer!

  • Charlotte Simone X Superga

    22nd February 2017

    The cat is out of the fluffy bag, for the Autumn/Winter 2017 season we are collaborating with the one and only Charlotte Simone!

    The secret was revealed at Charlotte Simones' AW17 presentation during London Fashion Week, where the models were not only rocking Charlotte's gorgeous AW17 collection but also the new faux fur Supergas!

    British based designer Charlotte Beecham founded Charlotte Simone in 2011, and ever since then her bright furry designs are being recognised and loved worldwide!

    Speaking to Refinery 29 Charlotte talks about collaborating with us - "I'm a trainer girl at-heart, I always wear sneakers, and I was pretty set on doing furry sneakers for the showcase. There's a pink fluffy mule and a velcro fluffy sneaker that's a nod to the '90s" 

    Make sure to check out the full article here, and keep your eyes peeled this August for our furry sneakers!

    Source - Charlotte Simone



  • Wear Superga at London Fashion Week!

    13th February 2017

    Struggling to find what to wear for London Fashion Week? 

    Well Harpers Bazaar's Fashion Assistant Tilly Wheating has chosen some of our flatforms as her shoe of choice! 

    She says on the Harpers Bazaar article 'When hurrying to shows over Fashion Week I am on my feet all day, and am therefore very grateful for my Superga trainers' - we agree Tilly,  our flatforms are the perfect way to combine style with comfort!

    Get yourself a pair of our famous flatforms here

    Source - Harpers Bazaar

  • James McVey X Superga

    4th January 2017

    Remember that time when The Vamps made a pit stop at our Carnaby Store? 

    Well since then James from the band has definitely been showing his love for Superga on his Instagram.

    We are loving seeing James' posts of him rocking so many different pairs of some of our best selling Supergas!

    Check out a few of the photos below and make sure you head to the Men's Superga section to treat yourself to a pair.




    This might sound silly but bear with me. When I tie my shoes each morning I think about what I want to achieve in the day. Despite my changing schedule I can guarantee that every morning I will have this brief moment of contemplation. It's only two or three seconds but it's enough. Whether it's writing a song, playing a show or something as simple as popping to the shops, the same process goes through my mind when I sit on the stairs. I ask myself what I need to complete by the time I go to sleep that night and tell myself I'm going to do it. We all need to set ourselves realistic goals and tying my shoes is when I lay out mine. As long as you are happy with your own endeavours, nothing anybody else may say should bother you. #seenbutnotheard @supergauk

    A photo posted by James McVey (@iamjamesmcvey) on