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Superga Superga 1925: Made In Italy
Intuition, imagination, and ingenuity, mixed with cotton, rubber, and aluminium: a hundred years ago, this simple formula brought to life an outstanding icon, capable of charting paths and stories, leaving an unmistakable mark in the history of Italian design.
After a century, the love we have for our history is igniting a new love story. The Superga® 1925 revives the original icon in an encounter of craftsmanship and dedication, manufactured with the inspiration that comes from a green, breathing territory, a white canvas ready to experience the world, and a red flame forging vulcanised resistance.
VULCANIZATION: Vulcanization is the heartbeat of every Superga® shoe. This process endows each model with unparalleled durability and resilience. After assembly, each shoe undergoes this treatment to preserve its integrity and enhance its long-lasting performance.
COTTON: The canvas used is natural, raw, and undyed, preserving the purity and authenticity of the original material. The layer of glue that "marks" the cotton becomes a distinctive feature, adding a unique, original character to the shoe.
DIAMOND PATTERN: The diamond pattern on the bumper is a faithful recreation of the original model, with the ribbed pro le crafted by rolling a hand-operated mold over the raw rubber before baking.
LOGO: The green rubber backpatch "Superga Tennis Extra, Made in Italy" exactly mirrors the wording chosen by Walter Martiny to identify the rst Superga® shoe.
FOOTBED: The footbed, with its design and graphics true to the original, features an ergonomic shape that naturally supports the arch of the foot.
Expertly made. Artfully made. Passionately made. Made in Italy. Superga® 1925.
